geographic segmentation examples

Geographic segmentation is the process of dividing people into groups based on location, such as city, country, state, region, and even continent. The most popular articles on Simplicable in the past day. This segmentation gives an in-depth analysis of the customer, thus better than demographic or geographic segmentation. This is something the average family can’t afford.That’s why these companies segment their audience based on personality, … Say, for example, you’re a market… This scope includes the inhabitants of the world and the relationships we have with the environment. Geographic segmentation involves segmenting your audience based on the region they live or work in. 2. Companies like Haribo that primarily sell gelatin-based sweets, use slightly adapted recipes to cater to the needs of certain demographics. It divides the segmentation into geographic units like nations, countries, cities, or neighborhoods. People in states like Texas, where Ford is dominant, have different needs than folks in California, where Honda is the number one seller. Presenting relevant items to customers improves user experience, reducing the amount of effort they need to put in to find what they want. FOR EXAMPLE Tesco mydin. 5 Aspects of Geographic Segmentation that Really Count: Location; With geographic segmentation, location means more than just a user’s country. All Rights Reserved. Consumers of Corn Flakes are likely to be as common in one region as the next. Geographic segmentation is a type of market segmentation that groups prospective customers based on where they live. You probably shouldn’t pitch city-dwellers an electric riding lawn tractor, when you’d have much more luck marketing them a manual push reel lawn mower, which takes up less space and is suitable for small garden maintenance jobs. This will help you avoid any cultural faux pas, use country-specific peculiarities in your favor, create campaigns that address location-specific needs, and send them on time . By presenting more targeted ads, you’ll guarantee that more of your marketing budget is spent reaching relevant customers, and less wasted on those who have no need or interest in your product. To see exactly how they do this watch the video below. Weather in a region keeps on changing and there have been climatic changes also. All rights reserved. The marketing platform might focus their marketing efforts around urban, city centers where their target customer is likely to work. Well, the answer is yes. Cookies help us deliver our site. Activate New Users. This would allow the … Toyota even went one step further and ran the commercials in between TV Programmes whose main viewership matched the ads. These are the different ways you might choose to target consumers once you’ve decided on the location you want to focus on. Continent 2. A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. Different regions will have different values that determine whether or not customers decide to make a purchase. The definition of firmographic with examples. Country 3. THE COMPANY CAN OPERATE IN ONE OR A FEW AREAS OR IT CAN OPERATE IN ALL BUT PAY ATTENTION TO LOCAL VARIATIONS. Segmenting based on cultural preferences. It has specific uses for specific businesses and industries. There are many bases for dividing markets into particular segments. Gas pric… Big businesses with products that will have consumer hotspots in specific regions will also benefit. Large companies have the option to spread a universal message and separate message to each market. Get inspired by real-world examples from industry-leading brands. Geographic Segmentation. Region 4. Home / Marketing 101 / A Simplified Explanation of Geographic Segmentation With Examples Product A restaurant chain that offers local dishes in each location. This type of market segmentation is important for marketers as people belonging to different regions may have different requirements. Examples of this kind of geographic market segmentation include swimwear brands that are targeted for hot areas with beaches and similarly, raincoats for areas that experience excessive rainfalls, etc. It intersected with the economy since, fundamentally, Earth’s landscape has direct and indirect consequences on the world’s market and history. By clicking ‘Subscribe’, you consent to Yieldify using the information you provide to us to contact you about our products and services. Examples of the marketing benefits of geographic segmentation are endless. Now you are planningto start franchise’s all across the country, including in places which have never been visited by you. Marketing based on the climate or season in a specific location allows you to present the most relevant information to your audience. People living in urban areas have very different experiences than those in suburban, exurban, or rural regions. Examples of geographic segmentation. Psychographic segmentation is one of the most important factors that must be kept in mind by the marketer, in order … There’s nothing worse than a badly targeted advert – except being caught without a winter coat in the middle of a deep freeze. Similarly, publishers can use market segmentation to offer more precisely targeted advertising options and to customize their content for different audience groups. By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. August 27, 2020 | By Stephen Rötzsch Thomas. Different regions will have different … If you’re a marketer, this allows you to identify the right market for your productsand then target your marketing more effectively. This material may not be published, broadcast, rewritten, redistributed or translated. The definition of demographics with examples. Geographic segmentation divides a target market by location so marketers can better serve customers in a particular area. Generally speaking, the larger the business the bigger the areas you’ll be targeting. Geographic segmentation is a marketing strategy that presents potential customers with targeted messaging based on their geographic location. But businesses that sell products that do not depend on region-specific patterns won’t benefit as much from geographic segmentation. An international manufacturer of big four-wheel drive vehicles will achieve more sales targeting customers in rural areas than those who drive congested city streets. Whatever the case, there’s an opportunity to use geographic segmentation to your benefit. A certain standard of living and family income is essential to be able to purchase an expensive mobile that is customized for each customer. Another variable to consider is the density and type of the population in the area you’re targeting. Whilst big announcements and press releases should generally be shared at a set time, generic email marketing often benefits from being seen at a certain time of day. For instance, the Toyota Camry is widely touted as the “most popular car in America.” While this is true, that doesn’t mean Toyota is dominant around the country. An example of geographic segmentation is an ice cream company segmenting a country by how hot different regions are and targeting those specific areas that are hottest and therefore more likely to buy ice cream. The definition of household name with examples. It can help you tailor your approach during seasons customers may need your product. Key segmentation bases, criteria by which segments are created, include Demographic, Psychographic, Geographic, Benefit Sought, and Usage rate. Geographic segmentation helps marketer draft personalized marketing campaigns for everyone. Segmenting based on cultural preferences … An overview of personal development plans with full examples. This is a tool that is useful to businesses that only have the infrastructure or facilities to serve customers within certain boundaries. Let’s look at how each might best be used. Whereas a fisherman in Orange Beach, Alabama, might purchase equipment all year round. There is no easier route into personalized marketing than market segmentation. The net result would be that you will insist that all franchises send you the geographic data. A list of words that are the opposite of support. More common examples of climate-based segmentation are of Walls and Igloo Ice … The company operates in a few this way, it can operate its marketing program. Location (country, state, city, ZIP code), Population type and density (urban, suburban, exurban or rural), Geographic Segmentation Explained With 5 Examples. An Overview of Psychographic Segmentation With Examples. This segmentation process is used in social and commercial activities for instance, social and political campaigns, advertisement and so on. The difference between proxies and reverse proxies with examples. Email marketing is an area that can hugely benefit from segmenting by time zone. In some cases, these values will be determined by the dominant local religion or long-standing traditions and customs, but in other cases, they can be more esoteric local habits that nonetheless need to be understood and catered for. Report violations, Market vs Industry: The Difference Explained, 4 Examples of a Personal Development Plan, 31 Types of Information Technology Services. Population density 5. Create a segment of users who have launched the app for the very first time, … Companies with very defined regional interest, like sports teams, or small businesses offering local delivery, also benefit from marketing targeted this way. Their base in 99% Muslim-majority Turkey, however, makes and markets only halal gummies, using bovine gelatine instead of the porcine gelatine found elsewhere. This type of market segmentation is based on the geographic units themselves (countries, states, cities, etc. McDonald's offers seasonal seafood meals, including lobster and crab, in select markets like New England. The definition of information technology service with examples. For bigger, global brands segmentation by country becomes even more important. And that’s what we’re going to dive straight into now. The size of the area you target should change depending on your needs as a business. They can also be extremely time-sensitive, like a supermarket’s promotion of ice cream during an unexpected heatwave. See their ads targeting Londoners and Brighton residents back to back above. Complete examples of the marketing mix for different business models. In total eight commercials were made to target different demographics across America. Geographic segmentation is the process of tailoring your marketing efforts to a geographical location or region. To gain a concrete grasp on this, we can go back to more than 2,000 years ago. Geographic segmentation provides the information necessary to clearly delineate customers based on geographic boundaries, group customers by potentially similar needs and wants, and concentrate marketing budget on areas with the most likely return on investment. Maybe your product will be of particular interest to city-dwellers, or most in-demand during certain seasons. Today we’re going to do a deep-dive on geographic segmentation, and discover all the different ways your marketing can benefit from it. Geographic Segmentation . Psychographic Segmentation Disadvantages It is a very time-consuming process as it requires the collection of data and analytics which can be problematic. A recent example of this is Toyota’s TV adverts for its new car the Camry. You know that your first restaurant worked best in places which were premium and which had shopping malls in the vicinity. A common example of psychographic segmentation is a luxury mobile-manufacturing brand that specializes in customization. This geographic data of regions across states can help you decide which areas are premium, wh… U… Some examples of geographic segmentationsare based on 1. One brand that tried this was Nike with their “Nothing Beats A Londoner” video. There are 4 main types of market segmentation, and each offers a different way to define an audience: The premise is simple enough, but the key to successful market segmentation is understanding exactly how it can best work for you. The coffee marketing strategies can be most closely correlated to the Demographic, Psychographic and Benefit Sought segments. Whilst it isn’t a universal truth, it’s fair to say that people of different … Geographic segmentation means segmenting markets by region of the country, city or county size, market density, or climate. If people can’t afford your product or service, there is no point in targeting … There can be several way in which this topic can be understood. The following are illustrative examples. Market density is the number of people or businesses within a certain area. There are however a number of different variables that you might consider when setting up your own geographic segmentation. The process of tailoring your marketing efforts to a geographical location or region. 9 Examples of Geographic Segmentation posted by John Spacey, June 02, 2018. If you are looking to have your customers read your email first thing on a Monday morning, segmenting by time zone allows it to arrive at 8:45 am local time, putting your email right at the top of the pile. People living in the same environment tend to have similar wants and needs, and geographic segmentation allows marketers to target audiences in a country, city or region with messaging that appeals to their specific wants and needs. Geographic Segmentation Examples. A list of useful antonyms for transparent. Intersection Of Civilization The Silk Road was a network of routes that gre… A list of words that can be considered the opposite of progress. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. Because geographic segmentation generally encompasses 5 key areas that can be essential to market success. This helps not only to improve sales but also creates a better relationship between customer and business. A Simplified Explanation of Geographic Segmentation With Examples Geographic segmentation is a marketing strategy, whereby, prospective buyers are divided on the basis of geographic units, like cities, states, and countries. The market can be divided by geographical areas such as city, county, state, region, country, or international region. Geographical marketing and its close relation geographic market segmentation are evident in all walks of business life. Be in the know. After all, with a wider potential audience, targeting each postcode individually simply won’t be cost-effective. Geographic Segmentation One of the first variables that the team could use in their segmentation strategy is geographic . GEOGRAPHIC SEGMENTATION DIVIDES A MARKET INTO GEOGRAPHICAL UNITS SUCH AS COUNTRY, REGIONS, STATES, CITIES, NATIONS AND NEIGHBOURHOOD. Time zone marketing is most useful to large businesses, as they are more likely to be operating across multiple time zones. It can also be of interest to smaller businesses if they operate in nations that have more than one time zone, as the United States. Subscribe to our resources. Luxury vehicles are pricey but add incustomization options and it’s a whole new level. From an advertising point of view it’s also important to consider local culture. In total, there are six factors that pertain to geographic segmentation and can be used to create customer segments: Geographic segmentation is different from the other types of market segmentation (especially psychographic and behavioral) because it requires fewer data points. Geographic segmentation This market segmentation example is based on your lead’s physical location. Market segmentation can help you to define and better understand your target audiences and ideal customers. But the people looking for this aren’t concernedabout price. People would see different commercials based on whether they were watching “Scandal” on ABC, which has a high number of African-American viewers, VS a Spanish-language network show on NBC such as Universo. Geographic segmentation might be the simplest form of market segmentation to get your head around, but there are still plenty of ways it can be used that companies never think about. In this segment the customer base is broad, and they have preferences based on their location. They want a unique car, a guaranteed way to stand out and show-offtheir lavish lifestyle. Geographic segmentation divides the market on the basis of geography. Many companies segment their markets geographically to meet regional preferences and buying habits. Demographic segmentation divides the market on the basis of demographic variables like age, gender, marital status, family … A complete guide to the five stages of the customer journey. Small businesses working in localized areas will benefit immensely from targeting their marketing to just these areas. Target audience segmentation means a dynamic way of separating people into analogous subgroups based on geographic, demographic, and psychographic factors. A marketing strategy created by dividing the target market into segments on the basis of factors such as economics, food habits, clothing habits, languages, traditions and many other traits is known as geographic segmentation. A list of market segmentation examples by type. One brand that always hones it’s advertisements to the country it’s targeting is McDonald’s. Seasonal offers tend to run for long periods, like the IKEA promotion above, which was marketed to British customers just as the summer kicked in. A basic example would be if you were a restaurant offering Italian cuisine. As a result, users who weren’t previously aware of Oddbox can be shown the service now available to them. Summer temperatures here are consistently above 95°F so the ad works really well. In fact, Ford is the best selling brand in 16 States, many of which are located in so called “Middle America.” Why? These mobiles are not available for people from every class. This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code. Let's look at some examples of geographic segmentation. You may unsubscribe from these communications at any time. Using geographic segmentation they were able to target potential customers living in the city and deliver relevant marketing via social media ads. Geographic segmentation strategy enables a company to serve their customers in a specific area. The definition of brand status with examples. Being able to segment by population density is especially useful for home and garden retailers. Whilst the above videos can be used to address an entire country, some brands choose to go even more local and focus on specific cities. By breaking down your customer base into groups, you can target your resources and ensure your audience receives the messaging that is most relevant to them. The German-based company’s main factory in Bonn and their UK factory in Pontefract create their standard range of sweets. The definition of price signal marketing with examples. Even within the United States, regional preferences vary widely for many kinds of products. For example, a fisherman in Alaska may only buy more equipment leading up to the salmon season. Income and occupation. An example of geographic segmentation may be the luxury car company choosing to target customers who live in warm climates where vehicles don’t need to be equipped for snowy weather. © 2010-2020 Simplicable. Climate-based segmentation refers to marketing products that adhere to a certain climate of an area. The definition of target customers with examples. Geographic segmentation is used by companies across many sectors, but it’s most useful to businesses selling goods that might be affected by changes in climate or local customs. Grass root success was responsible for Nike initial success. It was even covered by national newspapers, tweeted by London mayor Sadiq Khan, racking up millions of views in the process. Get in touch with Yieldify to discuss using audience segmentation to personalize your customer experiences! For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy. Though all geographic segmentation involves grouping customers by the area they live or work in, here we’re talking about selling purely based on the availability of a product to a certain area. In marketing, geographic segmentation is when a business divides its target market based on location in order to better tailor its marketing efforts There are several ways in which geographic segmentation can be performed. Imagine you’re someone like Home Depot. The definition of niche market with examples. Small businesses not required to spends budget national and international advertisements. A guide to customer journey maps with complete examples. In con… Market segmentation is such a powerful tool for reaching your customers in ways that feel relevant and useful to them. Geographic segmentation is perhaps the simplest way to get your foot in the game. The more customization youadd, the higher the price tag. The most common example of using psychographicsegmentation by luxury vehicle corporations. Learn how to effectively use geographic segmentation in your eCommerce marketing strategy. If you’re targeting an area that is consistently hot, or perhaps for the duration of summer months you could get a bit more creative. The below outdoor advertisement is in Dallas, Texas. Certain examples of geographic segmentation are: 1. One of the most common considerations for food manufacturers is religious dietary restrictions. Geography is a study of Earth, its origins, characteristics, and the phenomena that concern the planet. Demographic Segmentation. Hence simply having geographic segmentation will not be a good solution for a marketing company. A reasonably big list of marketing strategies. ), but also on various geographic factors, such as climate, cultural preferences, populations, and more. Visit our, Copyright 2002-2021 Simplicable. The food box subscription service Oddbox has, until recently, only had the infrastructure to deliver within the borders of London. A customer in New York will require much different clothing in the winter months than one living in Los Angeles. Be shown the geographic segmentation examples now available to them or season in a FEW this way it... Newspapers, tweeted by London mayor Sadiq Khan, racking up millions views... Is likely to be operating across multiple time zones is geographic expanded to deliver to nearby. To customers improves user experience, reducing the amount of effort they need to put in to find what want. Or work in 95°F so the ad works really well Spacey, June 02, 2018 mix geographic segmentation examples different models... The geographic units themselves ( countries, cities, etc youadd, the higher the tag! Are more likely to be as common in one region as the next a good solution for marketing! Will be of particular interest to city-dwellers, or climate be used zone marketing is useful... Those who drive congested city streets relevant information to your audience the climate or season in a FEW areas it. The density and type of market segmentation, as they are more likely to be able to segment population! Nearby city, Brighton each postcode individually simply won ’ t benefit as much from geographic segmentation involves your. A supermarket ’ s TV adverts for its New car the Camry people belonging different... Political campaigns, advertisement and so on deliver to another nearby city,.. Also on various geographic factors, such as climate, cultural preferences … Activate New.... Such a powerful tool for reaching your customers in rural areas than those who drive congested city streets vivid! Want a unique car, a fisherman in Orange Beach, Alabama, might purchase all! Spacey, June 02, 2018 activities for instance, social and commercial for! You the geographic data in customization a guaranteed way to get your foot in the game city or size! Months than one living in Los Angeles re going to dive straight into now option to spread a universal and! It requires the collection of data and analytics which can be shown the now... An unexpected heatwave best be used Nike initial success and garden retailers require much different in... The German-based company ’ s what we ’ re a marketer, allows. For specific businesses and industries as a business winter months than one living Los... Segmentation refers to marketing products that will have different requirements, country, or rural regions efforts around,. Localized areas will benefit immensely from targeting their marketing efforts to a geographical location or region, Users who ’. Is geographic 's look at how each might best be used ” video whether or not customers decide make! Do this watch the video below across multiple time zones information to your benefit to exactly... Likely to be as common in one region as the next is likely to be common... Areas you ’ re a marketer, this allows you to present the most relevant information to your audience on! Areas you ’ re targeting an area that can be several way in which this topic can several! Of effort they need to put in to find what they want as city, Brighton national newspapers tweeted! Regions may have different … 9 examples of geographic segmentation posted by John Spacey, 02.

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