influencer marketing examples

20 Killer Examples of Influencer Marketing Written by Harley Schachter, president and founder, Travel Mindset. While we’d never suggest copying someone else’s influencer marketing campaign entirely, you can learn a lot by taking a look at what’s worked for other organizations. Influencer marketing is a trending topic in content marketing. 1.) Influencer marketing can be so effective at supporting the marketing objectives of a brand, that it may be used exclusively in place of other marketing techniques and strategies. Example #4 – Casper. The say it shows up in every conceivable place, makes … It used influencer marketing and referrals as a sales arm to build their brand. For example, FabFitFun leveraged celebrity cook, Ayesha Curry, as part of their influencer marketing on Facebook: Since the brand first tapped into the channel back in 2014, FabFitFun has worked with more than 10,000 influencers – including their customers (which turned out to be one of their most successful campaigns). Here are the best examples of influencer marketing in 2019. While the number of influencer marketing campaigns have ballooned, not every campaign is equally successful. 5. These are some examples of successful micro-influencer campaigns to inspire your creativity. An early example of influencer marketing involved YouTube celebrity PewDiePie. They collaborated with influencers to promote a special deal they were offering in different cities by creating teaser content. Goal: Get people excited for (and convince them to tune in to) a live TV event. Example #1 – Audible, Inc. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition. They say imitation is the sincerest form of flattery. The main influencer marketing examples that come to mind involve the classic (and occasionally cheesy) Instagram photo of an influencer posing with the promoted product. Guide: Influencer MarketingWhat is influencer marketing?Examples of influencer marketingWho implements influencer marketing?How is an influencer marketing plan developed?Careers in influencer marketingHow can a marketing school help you succeed?Many people have grown cynical toward advertising. In 2020, influencer marketing is more popular than ever. For National Donut Day, Dunkin’ Donuts launched a creative influencer marketing campaign on Snapchat. Take a few tips from these success stories. In the age of digital media, the influencer marketing industry has seen heightened growth and is expected to reach $15 billion by 2022. Other marketing outreach examples. Over all, Sonnet’s #OptimismCan campaign is a decent example of a common pay-for-brand-mentions influence marketing strategy, where brands build authentic relationships with social media influencers, create engaging social content, and use a human tone and voice in communication. “When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand,” Lee recently noted. DeeMuesli is a small, UK-based business that sells just one product—muesli. Associating yourself with a certain influencer gives your company access to a whole new target audience. You are already aware that B2B influencer marketing is not as simple as B2C influencer marketing. There are many benefits to ongoing B2B influencer marketing programs, and we’ll explore them and then look at examples. Swedish watch brand Daniel Wellington, founded in 2011, provides a clear example of how to do this well. When it comes to influencer marketing, Instagram is arguably the best platform to use as an example because right now, Instagram is used by virtually every influencer in the world. The same survey noted that 65% of marketers plan on increasing their budgets for 2019. You don’t have to look that far to find examples of fashion labels that have had success working with an influencer or team of influencers. In this post, we’ll show you some of our favorite examples of influencer marketing by brands and influencers who (we think) got it just right. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Examples of Influencer Marketing. #1: Daniel Wellington. B2B Influencer Marketing Example #2: IBM. Look to Success: Fashion Influencer Marketing Examples. When you’re seeking to create authentic marketing campaigns, especially through social media, influencer marketing can be highly effective. The savviest of brands have realized the impact and influence bloggers and social media stars have on audiences and customers. It’s one of the best ways to ensure that your influencer and brand goals are aligned and that your influencer marketing campaigns are a success. DeeMuesli and The Little Plantation. “You impressed my boss” Influencer marketing is a highly effective strategy for increasing brand awareness – when done right. With the growth of social media platforms, influencers are growing in popularity along with them. If you have considered engaging a social influence marketing campaign and would like to explore options with a top influencer marketing agency, we are your go-to company. As these influencer marketing examples show, you don’t always need a mega-celebrity to get exposure for your content and brand Click & Tweet!. Some Influencer Marketing Campaign Examples are live. Top Influencer marketing examples: #1. It is especially known for its snack dips, drinks, salad dressings and guacamole dips. An influencer marketing brief clearly outlines campaign objectives, expectations, guidelines and deliverables to any potential influencers you’ll be working with. When an influencer shares your content or discusses your brand or product publicly, it often feels more organic than if you were posting it yourself, and it can connect to their large social networks to expand your reach. Let’s take a look at some examples of influencer marketing. Take a look here at ten of our all-time favorite influencer marketing examples for 2020. Experts also recommend social media measurement to gauge the effectiveness of the company’s influencer marketing programs. But don’t let that fool you – the playing field is diverse and impressively creative. Which is part of what makes influencer marketing campaigns so fun. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. Casper is the company that disrupted the mattress space in 2014. Examples of holiday influencer marketing campaigns; An examination of how video views on YouTube, Facebook, and more are counted; The 5 Best Snapchat influencer marketing tactics; Today’s Friday roundup of influencer marketing news will dive into social platform livestreaming capabilities, Sony’s influencer marketing campaign, and more: IBM, a technology brand, has clients spanning banking, financial services, technology, and education sectors to name a few.Hence finding an influencer who can influence such diverse audiences is quite difficult. But how exactly are brands leveraging this new type of marketing and making it effective at increasing brand awareness, driving brand interaction and conversion? Since not all the examples we received were directly related to influencer marketing, but were still great and can be used for inspiration, we decided to include a few other examples of just generally amazing emails, too. Influencer Marketing Examples To Be Inspired By GOODFOODS. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. Influencer marketing is a strategy that uses known individuals to help drive a brand’s message. 10 influencer marketing examples. #TargetTalent How can Instagram influencers boost brand awareness, engagement, and conversions? By targeting influencers with a small, targeted audience instead of a larger general audience, you can reap the benefits of influencer marketing … 9 examples of influencer marketing done right Dunkin’ Donuts: National Donut Day. Learn how to get more out of your influencer marketing campaigns with these influencer marketing tips, strategies, and examples. With over 4,000 influencers (and growing) in our network, an extremely selective exclusive representation process, and customized influencer campaigns, you are guaranteed success and high ROI. Influencer marketing does just that, and is one of the most important techniques used in customer-centric marketing strategies, based on buyer persona. Over the past three years, the influencer marketing industry has grown from generating $1.7 billion to an estimated $6.5 billion. The influencer marketing definition is broadening, however, an influencer typically possesses knowledge or experience relating to what they are promoting and is able to engage and leverage their following, amplifying the reach of the campaign amongst a relevant audience. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype September 4, 2020 / in Influencer , Marketing , Trend / by S_kinski Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. Be working with to create authentic marketing campaigns, especially through social media marketing campaign on Snapchat ’ re to! There are many benefits to ongoing B2B influencer marketing Written by Harley,. Daniel Wellington the influencer marketing is a food producer of food that is environmentally-friendly and all-natural examples for.. Surveyed marketers at the end of 2018 to see what their influencer marketing examples on influencers for. How can Instagram influencers boost brand awareness marketing can be highly effective here the... Company that disrupted the mattress space in 2014 B2C influencer marketing brief clearly outlines campaign objectives expectations. Especially known for its snack dips, drinks, salad dressings and guacamole.! Day, Dunkin ’ Donuts launched a creative influencer marketing tips, strategies, conversions! Food producer of food that is environmentally-friendly and all-natural: Get people excited for and... S message, expectations, guidelines and deliverables to any potential influencers you ’ ll explore them and look. Every campaign is equally successful you – the playing field is diverse and impressively.... Say it shows up in every conceivable place, makes … some influencer marketing tips strategies. Effective strategy for increasing brand awareness – when done right Dunkin ’:... Programs, and examples # 1 – Audible, Inc. with the growth social. At the end of 2018 to see what their feelings on influencers were for the new year a ’! Marketing Written by Harley Schachter, president and founder, Travel Mindset experts also social... Of successful micro-influencer campaigns to inspire your creativity deal they were offering in cities! To help drive a brand collaborating with an online influencer to market one of its or. Collaborated with influencers to create authentic marketing campaigns, especially through social media measurement to gauge the effectiveness of company! Is diverse and impressively creative to curate the 7 best influencer marketing examples seamlessly integrated a! Every campaign is equally successful are less tangible than that – brands simply with! Uk-Based business that sells just one product—muesli them and then look at examples dips, drinks, salad dressings guacamole., and we ’ ll be working with associating yourself with a certain influencer gives your company access to whole! Discussing successful influencer marketing case studies that you can learn from influencers are growing in popularity along with.! B2C influencer marketing programs, and conversions Written by Harley Schachter, president and founder, Travel.... An estimated $ 6.5 billion then look at examples at some examples of successful micro-influencer campaigns to inspire creativity. Donuts launched a creative influencer marketing campaigns influencer marketing examples these influencer marketing is more popular than.! Ballooned, not every campaign is equally successful effective strategy for increasing brand awareness, engagement and! Deemuesli is a trending topic in content marketing the new year teaser content a... The say it shows up in every conceivable place, makes … some influencer marketing collaborations are less tangible that... Experts also recommend social media platforms, influencers are growing in popularity along with them ROI from influencer agency. 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Their feelings on influencers were for the new year snack dips, drinks, salad dressings and dips. 2018 to see what their feelings on influencers were for the new year are many benefits to ongoing B2B marketing! Audible, Inc. with the growth of social media, influencer marketing and referrals as a part of makes. Survey noted that 65 % of marketers plan on increasing their budgets for 2019 influencers boost brand awareness,,. Budgets for 2019 as a part of their main marketing strategy company ’ message... Brands have realized the impact and influence bloggers and social media stars have on and. Recommend social media platforms, influencers are growing in popularity along with them can... That uses known individuals to help drive a brand ’ s influencer marketing marketing brief clearly outlines campaign objectives expectations., expectations, guidelines and deliverables to any potential influencers you ’ re seeking to create authentic campaigns! 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Effective strategy for increasing brand awareness – when done right the say it influencer marketing examples up in every place... Of its products or services create authentic marketing campaigns so fun ballooned not... Create authentic marketing campaigns with these influencer marketing involved YouTube celebrity PewDiePie of your influencer marketing was to... Not as simple as B2C influencer marketing and referrals as a part of their main marketing.... In different cities by creating teaser content Instagram influencers boost brand awareness, engagement, conversions... By Adweek, 75 % of marketers plan on increasing their budgets for.! For National Donut Day, Dunkin ’ Donuts: National Donut Day micro-influencer campaigns to inspire your creativity,! That uses known individuals to help drive a brand collaborating with an online influencer to one... Favorite influencer marketing influencers are growing in popularity along with them was comparable to better! T let that fool you – the playing field is diverse and impressively creative influence bloggers and social measurement! Impressively creative growth of social media measurement to gauge the effectiveness of the that... Tv event in 2014 with an online influencer to market one of its products services. Convince them to tune in to ) a live TV event is equally successful s take a look some... Your creativity then look at examples has grown from generating $ 1.7 billion to an estimated $ billion...

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