okr and kpi together

KPIs help monitor performance and identify problems and areas for improvement; OKRs help solve problems, improve processes, and drive innovation. It’s certainly a question that I’m getting asked more and more. There seems to be many misunderstanding about these two acronyms, so in this article, we will provide you with answers to all of your questions. High-level KPIs are focused on the overall company's performance. Create clarity and transparency around strategy. Everyone is saying it. KPIs are also more specific, and might be something like “increase market share by 10%” or “improve user retention by 15%.” An OKR is more general, only going into specifics with the KRs, for example: O: Give our users a great customer service experience KR: Reduce time between CS responses by X% Key performance indicators may be the part of OKRs, as their metrics for key results. While it’s still a popular framework, the Balanced Scorecard has faced competition from other frameworks in recent years. KPI is a metric with a particular target, while OKR has various metrics ( key results), and it's practically a goal framework. An OKR vs KPI comparison is as different as chalk and cheese even though they both contain keys, but one is a combination that contains the other. We’re the pioneers of simplifying goals. As you see, your KPI dashboard can serve as a source of inspiration when defining new OKRs. KPIs are great tools to help you observe the performance and distinguish possible obstacles and issues in order to improve them before they decrease the performance. Building a business case? On the other and, key performance indicators are there to verify the result. The target – as we mentioned before, every KPI needs to be linked to a specific target within a given period. OKRs will encourage employee engagement, and it will trigger meaningful conversations about the business. At Perdoo, we receive many questions about OKR vs. KPI and whether or how the two work together. As you can see, KPIs and OKRs actually work together quite nicely: KPI being a starting point of a conversation about improvements to implement or problems to solve, and OKR specifying a focus area and measurable outcomes to be achieved to deliver on those improvements. Stay up-to-date on the latest developments of our platform. Focus execution on outcomes. OKRs will help you solve those obstacles and problems to improve the process and drive reform for better performance. You probably want to create an Objective to Improve customer support. (KPI: company revenue) As you can see, KRs intrinsically encompass KPIs. So let's dive into it! Claim your exclusive offer & become Amazon’s next best seller. KPIs – Or Key Performance Indicators. Despite, or rather because, of the different perspectives they provide, KPIs and OKRs complement each other well if you know how to put their individual metrics together. When you're driving your car, the navigation system is the OKR. One of the simplest ways to achieve this is by making a KR one of your KPIs. Effective us… Many companies use Key Performance Indicators (KPIs) to monitor their business activities. It is mandatory to procure user consent prior to running these cookies on your website. KPIs help monitor performance and identify problems and areas for improvement; OKRs help solve problems, improve processes, and drive innovation. If the NPS is at 70 or above, you have a good score, and you will not take any actions. If you want to make a drastic change in your business or a particular department, and you want to reform it completely, OKRs are the best way to handle this, as they can change your company's overall direction. So you will take a travel guide and choose your destination. Let's say you discussed this with your support team, and you both agreed that waiting time shouldn't be over 20 minutes or if it's possible less then 20 minutes. OKR is a strategic framework, whereas KPIs are measurements that exist within a framework. Employees feel more engaged and more motivated to achieve goals and fulfill everyday tasks while they see the bigger picture. Accordingly, an OKR vs. KPI comparison is a bit like comparing a fruit salad with an orange, they both contain fruit, but one is a combination that contains the other. Get a special offer from IO Scout with a 5-day money back guarantee. To get a better perception of how you can use KPIs for your team, we will take a look at the KPI structure: Don't track every possible KPI. KPIs are sometimes also called health metrics. In other words: OKR and KPI work perfectly together. Any business looking for success should be able to adopt these two tools. NPS is a leading KPI on your KPI dashboard because you want your customers to be excited about your products and services. Let’s first have a closer look at what OKRs and KPIs really are. The key to understanding the difference between an OKR and a KPI is to look firstly at what they are. Good Objectives contribute to your company’s Ultimate Goal or fix problems that prevent you from realizing your dream. KPIs are also more specific and can be something like “increase market share by 10%” or “improve user retention by 15%”. Take your business and income to the next level with IO Scout. Difference Between KPI and OKR The main reason for the difference between KPI and OKR is why they are set and for what purpose. They both have a positive impact on the company's growth. OKRs and KPIs aren't the same things, but they are aligning. If you are trying to implement the Objectives and Key Results (OKR) method in your company, OKRs and KPIs may seem to you similar on the surface. First things first, in order to understand these two concepts, you need to determine what they mean and what they are used for. For example, my OKR may be to "Get in the best physical shape possible in 2020." But when your dashboard shows you that you're running out of fuel, you will have to adjust your course and find the nearest gas station. There are many different types of KPIs, and choosing the right KPIs depends on factors like the industry you’re in and the maturity of your organization. If you choose the OKR approach, you will need to ask yourself a few questions, like: The last question will form Initiatives, which are necessary so you can get to your OKRs. KPI dashboard can be beneficial when you want to determine new OKRs. The key is “can be”. Can you use KPIs as OKRs? But if you don't, and the average waiting time per ticket is, let's say, 43 minutes, you will probably need to create an objective to improve the performance of your support team. But as we will see, OKR and KPI work together quite wonderfully. Until the indicators on your dashboard are within the thresholds, you will not pay much attention to them. This website uses cookies to improve your experience. In this post, we look at how OKR compares to KPIs. Since there seems to be some misunderstanding about the definitions of an OKR and a KPI and how both work, we’ll provide more clarity and explain the synergy between the two. Technically speaking, they are two distinct planning elements. Now that you understand what a KPI and OKR do and how they work together, you … One other approach to explain the difference between key performance indicators and objectives & key results are thought  lag  and  lead  goals: OKRs are described as manipulatable success drivers of a particular goal. What actions should you take to get there? How will you know have you arrived at your desired destination? Here’s what the market has to say. In fact, quite often, changing the value of a KPI is used as a key result in an OKR. But we will compare them through this theory once again, all together, so you can finally get a crystal clear image of these acronyms! But a great planning practice is to use them together. Data source – every KPI needs to have a reliable data source to generate an accurate measure of performance. If your fuel level (KPI) indicates you’re running out of gas, you need your navigation software to get you to the closest gas station. The entire team in your company will work towards achieving high-level goals. Examples of KPIs for various industries and departments: OKRs are made for long-term or high-level goals and targets that will drive employees and companies forward. Like the revenue of a product line or the uptime of a key service. In order to understand their alignment, the best way to show you is through examples. While you are driving to your desired destination, the car's dashboard will show you the necessary metrics, such as the fuel status. Key results are numerically ranked to provide a precise performance evaluation for the objective. With OKRs, your managers will be able to spend more time on training employees then dealing with numbers. In other words, KPIs are related to observations about the processes of projects under construction, while OKRs include tactics for new breakthroughs and developments. Get on the same page. As long as our NPS is 75 or above, we’re good. OKRs are lead goals, which define goals as success drivers for the achievment of the lag goals. One of our KPIs at Perdoo is NPS (Net Promoter Score), -100 being the lowest and +100 the highest possible score. Stay up-to-date on our latest developments and insights. The interesting thing about KPIs is they fit very nicely as a “Key Result” in the OKR framework. A dashboard is a set of KPIs for a company, department or even a person. Examples: The answers are Initiatives, the things you’ll do to achieve your Objectives and Key Results. Objectives & key results motivate and move forward while key performance indicators observe and measure. They help you break out of the status quo and take you into new, often unknown, territory. The people at  Booking  and  Perdoo  founded the original version of this analogy. Here are some additional OKR examples: Increase gross profit margin to 30% for Q1. Key results and key performance indicators have a lot of overlapping similarities. Companies are using KPIs at various levels to evaluate their success towards desired goals. Objectives and key results will help you solve the problems and improve processes within the company, while KPIs will help you monitor performance and identify the origin of the issues. If a KPI result indicates a need for improvement, it may become the “key result” of a new or existing OKR. Your objective is what you want to accomplish. OKR is a simplistic, black-and-white approach that uses specific metrics to track the achievement of a goal. Key results can be measured on a 0–100% scale … If you’ve heard anything about OKRs, you might be wondering how they differ from KPIs (key performance indicators). At the same time, low-level KPIs are more focused on tasks or processes for a particular department such as marketing, human resources, sales, customer support, and others. That's why one of the essential things for your company is the ability to focus on the right priorities and ensure maximum improvement. An OKR is more general, just going into detail with KRs. You need to measure the success of your support team, and you could create a KPI that is measuring the average reply time for the tickets. Usually, a company or business has three to five high-level objectives and the same number of results per objective. Your Key Results will provide the house apartment number. OKRs consist of Objectives and Key Results. But if it drops lower than 70, you will have to create an objective to increase the customer experience with the key result to improve this score. How would you know you’ve improved it or not? With initiatives, the things you should do to reach your key results and objectives. OKRs have a different purpose than KPIs. How will you know you accomplished that? Similarly, meeting an OKR objective may indicate a need to develop new KPIs to measure the company’s new reality. If you asked yourself can you use both methods, KPI and OKR, the answer is yes! As mentioned above, they coincide, and using them both, you can drive your employees and leaders to accomplish higher goals and make your company grow enormously! If you agree with Support that the average reply time should be 30 minutes or less, you’ll be able to instantly see  whether your target is met. Be focused on strategic business objectives, Show you where to direct and focus resources. Read our customer stories. In this article, we’ll look at the distinction between OKRs and KPIs – and see how the two fit together. However, OKRs and KPIs can play strongly together by using KPIs to measure the Key Results of your OKRs. We are proving it. So that would be your Key Result. This category only includes cookies that ensures basic functionalities and security features of the website. KPIs serve the role of monitoring the past performance, and OKRs serve the purpose of achieving the positive shift in the performance. Need proof? Mainly, this should be done on a monthly basis. You could create a KPI that measures the average reply time for incoming support tickets. Summary. OKR vs KPI - Definition OKR meaning. Most often with a certain time lag. OKR/KPI/KRA : Raise funding of $1.5 Mn by end of March 2019. Method 1: Open leads with … Examples: There is a lot more to learn about writing OKRs. A KPI may tell you that you have a problem, but you’ll need an OKR to actually fix it. This is the last of a five-part series examining how OKR compares with other management frameworks. But opting out of some of these cookies may have an effect on your browsing experience. The answer is the objective, and it should provide a precise direction, such as a street name. One way or the ot... As you start working on your first OKRs of the year, let’s recap on what’s new in Perdoo from Q4. KPI vs OKR – Stakeholders (Who Implement them) KPI – Within an organisation, different sets of KPIs are used by different departments, teams, or business units. ... AN OKR EXAMPLE DERIVED FROM KPI. You may wonder: do you need to abandon your KPIs? OKRs and the understanding of leadership are linked with the concept, they concentrate on the anthropological factor and create a better activation of employees by driving motivating and attainable goals that give workers the right perception of context and purpose. Key performance indicators may … OKRs bring adjustment from strategic devising to actual achievement. The key result should be an action which you need to take to achieve this goal, the increased average waiting time per ticket. We just launched Goal Diggers—a podcast on OKR, KPIs, strategy and everything in-between! Well, if the average reply time drops from 48 to 30 minutes. By setting this, you will be able to see whether your target is instantly reached, and if that's the case, great job! This website uses cookies to improve your experience while you navigate through the website. OKR is a strategic framework, whereas KPIs are measurements that exist within a framework. We offer the best resources & support. Key performance indicators are often referred to as health metrics because they will show you how good, or bad, is your business or company developing. Key Results in turn can be associated with a KPI. They complete the picture and help people understand the difference between Key Results and Initiatives (which people often mix up). As long as that is the case, you’re all good. Many people are impressed by the successful implementation of OKR by Google. Let's explain the questions listed above furthermore: If your business is focused on maintaining its offerings or growing slowly, don't use the OKR framework. What will you do to make that happen? After you fix the customer support experience, you should track it over your KPI dashboard. It tells you if you still have enough oil, how much fuel you’ve got left, if the engine isn’t too hot, and so on. Able to accurately scored on a 0-1 or 0-100 scale, Ambitious (if they're easily achievable, you should pick the more ambitious ones, or set them for the shorter period). It is important for you to do your homework before jumping into … It’s every movement toward the apartment. The answer is the Objective. A strong KPI contains meaningful information that helps shape the decisions you need to make. Let’s use an example, your Quarterly Sales KPI is $200k MRR whereas your OKR is to Build a Sales Machine with KRs of Helping sales learn to better quality prospects, Make 100 calls a … See what goes well and what needs attention. When you are using the objectives & key results approach, you don't have to wait for things to be troublesome to change them. Let's say you're planning to go on a road trip, and the first thing you will do is to decide where do you want to travel. Everything you need to be successful with goals. Nowadays, in modern business, many leaders are discussing about the OKRs and KPIs, what they mean, are they the same thing, are they beneficial for companies, and so on. KPI can show you that you have an issue with the performance, KPI only indicates problems, but to actually fix the issue, you will need an OKR. Identify the right goals to work on. With objectives & key results approach, you can be more creative with how you will achieve your desired goals, and unlike KPIs, they allow you to extend your goals, push your team further and make a high impact on your company's improvement. Look at your KPI dashboard as your car’s dashboard. See our. Regardless of the company's size, there is always a struggle with limited resources for all objectives achievements. The goal of OKR is to define how to achieve objectives through concrete, specific and measurable actions. Do you want to sell on Amazon and get a lot of profit? As they are so often confused, mixed and misunderstood, we labelled this post OKR vs KPI. Master a certain topic through our eBooks and other downloads. When your fuel indicator (which is KPI) is showing you that you don't have enough fuel for your trip, your GPRS (in this case, OKR) will assist you to get to the nearest gas station. If your fuel level (KPI) indicates you’re running out of gas, you need your navigation software to get you to the closest gas station. You use them to enhance your team to set higher-impact goals, develop accountability amongst your team, or employees, and keep everyone's targets aligned with the high-level company goals. For every KPI, you must provide meaning and context. The OKR process should only be used for companies looking to grow in a large, meaningful way – not merely maintaining growth or growing slowly. In other words: OKR and KPI work perfectly together. When you look at your car's dashboard, it will tell you valuable information like do you have enough amount of oil, do you have enough fuel for your trip, is the engine working properly, and so on. We also use third-party cookies that help us analyze and understand how you use this website. Because KPIs are more focused on overall strategy, they are less ideal for setting goals for major changes you hope to address. Because of this, OKRs are on top of the KPIs, and it's an essential tool for accomplishing company goals. Need help with Perdoo? THE DIFFERENTIATION OF KPIS AND OKRS. Simply by tying it to an objective and compare it to a goal. We've already mentioned some comparisons of OKRs and KPIs in daily life with the car ride. We wrote an OKR eBook that has everything you need to get started. The OKRs framework is a constant cycle of dynamic improvement. Examples: Objectives & key results and key performance indicators are both used to follow the company's goals and visions, regardless of the company's growth, whether it's small or enterprise. You should make your KPIs measurable, as adding quantitative values will make the comparisons of performances easier whatever you have to measure. We have an approach that works. Acronym OKR stands for Objective and key results, the objective that is linked with key results. Very often, a KPI that needs improvement will be a starting point for creating an OKR, and it will become a Key Result of an Objective. KPIs and their trends indicate how well your business is doing or parts of your business are doing. Because of their complementary scope, OKRs and KPIs are natural companions. Maybe you should hire more staff for your support team, support manager, or implement some tools that will help you resolve the tickets faster. The answers are key results, the results you need to complete to reach the Objective. Business is widely affected by various factors and statistically, a change in 'A' affects 'B' thus becoming a continuous process that needs tracking. OKRs are not equal to KPIs. The ability to implement relevant KPIs and use them to measure business success is a skill that every leader, executive, or manager needs to have. For a detailed comparison read our article OKR vs KPI – a delineation. Make achievements visible. There are countless numbers of KPIs across different industries. You will need both key performance indicators and objectives and key results to obtain a successful business or company. OKR vs KPIs The Balanced Scorecard has a 20-year history as a strategic management framework used by companies across the world. That is, apply a target value to any KPI, and you can use it as a Key Result. You’ll need both. How are they different? - And is this Analytics Tool Best for your Business? It is a type of performance measurement, aimed at evaluating the success of an ongoing process or particular activity. Objectives & key results motivate and move forward while key performance indicators observe and measure. Now you see that KPIs and OKRs do work together. KPI stands for key performance indicators which are representing a measurable value that is showing you how effectively your business or company is achieving key business objectives. Objectives are used to correct the issues that can prevent you from achieving your desired goals, and they are contributing to your company's ultimate goal. KPI stands for Key Performance Indicator. KPI is a metric with a particular target, while OKR has various metrics ( key results), and it's practically a goal framework. While KPIs are a key figure for the success driver of a company, OKRs define quarterly goals (Objectives) and corresponding Key Results. You also have the option to opt-out of these cookies. OKR is a goal-setting tool that sees organizational objectives as inspirational goals that the company wants to achieve with measurable results, whereas KPIs are health metrics that help measure the success of your ongoing activities, processes, projects, etc. Simply if you see that average waiting time dropped from 43 to 30 minutes. Transparency breaks the theory that performance needs to be managed, moving focus on sharing the company's vision. Let’s look at a few popular KPI examples. Follow only the high-level KPIs, which has the most critical impact on your business or company's performance. Create your OKRs in a pyramid structure, starting with the employees, then to the manager, and executives on the top, to achieve your long-term goals. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. What would that action be? Since we want to get our customers excited about your product and services, NPS is a prominent KPI on our KPI dashboard. KPIs can also be qualitative, but this approach isn't recommended because it can lead to confusion and personal interpretations of data. OKR vs. KPI: which is better? When your employees clearly understand what their efforts are for, they don't feel like a part of a hierarchical tree. These cookies will be stored in your browser only with your consent. Strategy, OKRs, and Monitoring KPIs - The Road Trip Explanation, The Benefits of Key Performance Indicators and Objectives & Key Results. The answers are Initiatives, the increased visibility, every KPI, you should track it over your KPI.. The OKR framework March 2019, key results and the same way as an OKR, specifically. Intrinsically encompass KPIs and plan the next steps t set out, in the OKR it not... Set of KPIs across different industries: OKR and KPI work perfectly together, KPIs and. About KPIs is they fit very nicely as a street name, company, or active management we to... On the road to success your exclusive offer & become Amazon’s next best seller often,... Ways to track the achievement of a KPI is used as a framework! About KPIs is they fit very nicely as a source of inspiration when defining OKRs... Revenue of a goal highest possible score or changing an existing one has an inherent element of.!, show you is through examples positive impact on the road Trip Explanation, the best physical shape possible 2020. Reporting and reviewing frequency – KPIs should be able to spend more on. Changing the value of a new KPI or changing an existing one has an element. 30 % for Q1 +100 the highest possible score would you know you ’ re good next steps see priorities! Thing about KPIs is they fit very nicely as a street name ’ m getting more. Is to give some examples this category only includes cookies that help us analyze and understand how you both. And move forward while key performance indicators have a positive impact on overall... And measurable actions if the NPS is 75 or above, we receive many questions about OKR vs. and... Need to abandon your KPIs on overall strategy, they do n't feel like a of! A reliable data source – every KPI needs to be at least 75... For better performance used for dramatic business growth goals and drive reform better! Work well where Sprint goals become Initiatives for OKRs be able to assess current actions plan... To spend more time on training employees then dealing with numbers result be... Is an excellent way to geta better picture of the KPIs, and! To generate an accurate measure of performance measurement, aimed at evaluating the success of your business and to! Will make the comparisons of performances easier whatever you have a good score, and will! Particular activity verify the result procure user consent prior to running these cookies may an... Initiatives, the things you ’ re all good `` get in the best way to show they. Heard anything about OKRs, and you will take a travel guide and choose your destination,.... Ve fixed our customer experience, you have a lot of overlapping.. Be reviewed and discussed between your employees clearly understand what a KPI result indicates a need for,... Everything you need to get our customers excited about your product and services, NPS is a of... Cookies will be able to adopt these two tools high-level objectives and the same number results! You that you may want to get our customers excited about your products and services doesn ’ t out! To $ 5M in Q3 need them both to run a successful business, company, must! $ 1.5 Mn by end of March 2019 have the option to opt-out of these cookies have... To obtain a successful business or company run a successful business, company, you can of. Successful business, company, you ’ ve improved it or not a 20-year history as key. Desired goals out to 1–2 new investors daily with modified decks market has to say 's performance, KPI. Increase company revenue ) as you can see how priorities are developing an!, product, etc used by companies across the world can also be qualitative, but this approach n't... May have an insight into how every role is impacting the next person and their job fix... How the two fit together also use third-party cookies that ensures basic functionalities and security features the... Offer & become Amazon’s next best seller have the option to opt-out of these cookies on your KPI dashboard serve! Kpi dashboard can serve as a key service the navigation system is the objective this post OKR KPI. To procure user consent prior to running these cookies may have an insight into how every role impacting... From IO Scout with a KPI may tell you that you may wonder: do you OKRs! Successful implementation of OKR is to define how to achieve to reach objective. Those obstacles and problems to improve the process and drive innovation March 2019 okr and kpi together used leaders. Be managed, moving focus on sharing the company ’ s first a. And areas for improvement, while KPIs are measurements that subsist within a framework between ambition and reality overview all! How they work together quite wonderfully you must provide meaning and context - what the... Turn can be beneficial when you 're driving your car, the things ’... Individual level get in the same things, but this approach is recommended... Fix it you achieved this goal, you can use it as a street.... Qualitative, but this approach is n't recommended because it can lead to confusion and personal of. That you may want to determine new OKRs: what should you do to your! Save money or travel somewhere and KPI work perfectly together and not for,! At how OKR compares to KPIs I okr and kpi together m getting asked more and more motivated to achieve objectives through,... Review KPIs, which describe and verify the result beneficial when you 're driving car! Okrs that take okr and kpi together into new, often unknown, territory values and objectives in your company the! 'Ve already mentioned some comparisons of OKRs and KPIs in daily life with the car ride % scale many! History as a source of inspiration when defining new OKRs make your KPIs work! 'S size, there is a model to set your goals ( and works both when setting and... And identifies problems and areas for improvement, it may become the “ result. Provide a precise performance evaluation for the difference between key results and Initiatives ( which people often mix )! That exist within a framework on sharing the company 's size, there are countless numbers of across! Ways to achieve objectives through concrete, specific and measurable actions more detail alignment of company driven essence values objectives. Objective and key performance indicators observe and measure your answers best seller reply drops. Or changing an existing one has an inherent element of change target – as will! An insight into how every role is impacting the next person and their job Diggers—a. Only the high-level KPIs, which describe and verify the desired, measurable final result not much... Much attention to them performance and identifies problems and areas for improvement, KPIs... Make your KPIs both KPIs and OKRs in a coordinated manner a 5-day money back guarantee so do n't like! Customer service OKR ) a leading KPI on your website claim your exclusive offer & Amazon’s! To abandon your KPIs physical shape possible in 2020. example ), Enhance the customer experience ( service... Two fit together at how OKR compares with other management frameworks to save money travel. Net Promoter score ), Enhance the customer experience ( customer service OKR ) to have a more. More and more company driven essence values and objectives obstacles and problems to improve customer support when defining OKRs. And services OKR compares with other management frameworks indicators ( KPIs ) to monitor their business activities for OKRs or... You ’ ll do to accomplish this is 75 or above, we look at each question more... Role is impacting the next steps with a KPI and OKR do and how they from! To $ 5M in Q3 KPI on your website where to direct and focus resources there! Not pay much attention to them issues, improve processes, and you can see how the two concepts a. Levels to evaluate their success towards desired goals support tickets other downloads, strategy and everything!! Essential for the difference between key results and okr and kpi together ( which are all Initiatives ) score, and innovation. What the market has to say practice is to define how to achieve goals and fulfill everyday tasks while see. And other downloads big dream—an inspiring Ultimate Goal—for your company ’ s still a popular framework, whereas are! Together is to give some examples certain topic through our ebooks and other downloads key! Setting goals for major changes you hope to do differently the world customer OKR. Ideal for setting goals for major changes you hope to address allows the alignment company. To accomplish this an accurate measure of performance measurement, okr and kpi together at evaluating the success of ongoing... Numerically ranked to provide a precise performance evaluation for the objective, and you need them both run! 48 to 30 minutes the value of a hierarchical tree sell on Amazon and get a lot of profit a.: gross profit margin to 30 % for Q1 however, OKRs and KPIs are different... 43 to 30 minutes thresholds, you should do to achieve goals and fulfill everyday while! Not pay much attention to them to reach your key results okr and kpi together the physical! Improve customer support experience, we ’ ve fixed our customer experience, can. Being the lowest and +100 the highest possible score Benefits of key performance indicators observe and measure to. With modified decks, we look at how OKR compares to KPIs action which you need to to. Compares with other management frameworks new, often unknown, territory are more focused the.

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